Brand, Community & Culture Consultancy
Natasha
TL;DR:
Creative consultant and coach with 20+ years in tech, retail, and fashion, including 7 years at Shopify. Led influencer, experiential, community, and employer brand initiatives. Passionate about connecting people, building communities, and fostering belonging. Co-founded Re-Work to reshape work culture. Enjoys travel, gardening, thrift shopping, family time, and art therapy.
Mission
I specialize in brand, community, and culture development. My goal is to work closely with inspiring business leaders and offer inclusive and innovative services that make a positive impact on their community, customers, and employees.
Vision
I inspire and empower individuals and organizations to unlock their creative potential. Through collaboration and innovation, I create transformative brand experiences for growth, community-building, and positive change. My goal is to be a catalyst for creativity, driving innovation, and pushing boundaries toward a connected, inclusive, and inspired world.
Values
Rooted in community, culture, and collaboration, my values are pillars that uphold empowerment, inclusivity, and innovation.
Unveiling the Chapters Of My Journey
Embarking on a winding journey through four diverse careers before hitting 40, I've transitioned from the world of fashion to tech, ultimately landing as a creative entrepreneur. Each chapter in my story unfolds with its highs and lows, paving the way for the consultant and coach I am today.
Fashion Chapter 1: My journey began in retail fashion in Brantford, Ontario. Schooling in fashion and design in Toronto led me to Montreal, where I worked at the head offices of two major Canadian fashion companies. After a decade, I recognized the toxicity of the industry and decided it was time for a change.
Creative Entrepreneur Chapter 2: Seeking an escape from the fashion world, I ventured into creative entrepreneurship. Launching community experiences and pop-up shops in Toronto, I eventually quit my job to pursue the dream of becoming a full-time creative entrepreneur.
Tech Chapter 3: Little did I know, my entrepreneurial days were preparing me for a new role. A tech startup seeking help in community building caught my attention, leading to eight years of transforming the startup into one of Canada's largest tech companies. Through loads of experience, I became a seasoned Brand Marketer.
Burnout Chapter 4: After years of relentless projects, the pandemic forced a pause. Recognizing burnout, I leaped and left the tech world at the end of 2021. The healing and rest journey during my time off birthed "Re-Work," a venture focused on redefining our relationship with work and productivity Co-Founded with Chantaie Allick.
Coaching Chapter 5: Following a year of prioritizing Creative Consulting for organizations clarity struck. I discovered my passion for empowering individuals through accountability coaching. Years of mentorship laid the foundation for my coaching practice, aiming to guide individuals toward their goals with unwavering support.
Embarking on a diverse journey through four careers, from fashion to tech and creative entrepreneurship, has shaped me into the person I am today. Each chapter, marked by highs and lows, has led me to my role as a consultant and coach. Now, as a coach, my commitment extends beyond experience; I offer unwavering support and a genuine partnership in your journey towards a clearer, more empowered future.